2K Sports Real Voice brings audio from actual NBA interviews the voices of both player and coaches directly into NBA 2K14. MyGM allows the player to oversee various detains in the organization such as staffing, managing player expectations, game pricing, team facilities and much more.

This is accomplished via the new Conversation Engine, where all interactions with players, staff, owner and press take place through real-time discussion and provide an opportunity to make decisions that will have ripple effects both on and off the court.

Players will also have full control over every aspect of the team’s financial situation, such as setting the prices for tickets, hot dogs, souvenirs and parking. They will need to strike a delicate balance between maintaining the happiness of the fans and the owner, though.

Real Voice brings the actual audio from interviews featuring player and coaches into the game, and there will be over 600 in-game interviews included. You can see how this works in the video below.

NBA 2K14 releases on PS4 and Xbox One at launch.