THQ’s Not So Humble Revenue Boost

Posted on Dec 3, 2012 05:55:18 PM

If you don’t own Saints Row 3, Metro 2033, Red Faction Armageddon, Dark Siders and the Company of Heroes series but would like to, now is the time. The whole lot can be yours for under $10 for another 9 days. GO GET SOME.

The internet had itself a good old shouting match about the concept of a pay-what-you-want bundle for mainstream, traditionally-published games rather than indie games, but whatever the ethics of that particular drinking receptacle-based meteorological event, it appears the effects have been highly significant. Beleaguered publisher THQ has seen a 40% jump in its stock price in the wake of its Humble Bundle, having so far brought in $3.25 million – and with nine days left to go, too.

Sez my old stomping ground GI.biz, THQ shares last week reached a high of $1.60, having been down at $1.07 before the bundle. Is that good? Probably.

Much has been made of THQ bossman Brian Farrell giving $1650 to the Bundle, but he’s since claimed that 100% of his pledge went to charity rather than his company’s coffers. Though I have to laugh at his coda to that, “That should not be interpreted as a recommendation to others on their split.”

The average purchase price for the bundle of Saints Row 3, Darksiders, Metro 2033 and the Company of Heroes collection is currently $5.64. None of those are indie games but the Humble Bundle has traditionally been for indie games only: now go forth and form your own opinion out that.


THQ’s Not So Humble Revenue Boost” was posted By Alec Meer on December 3rd, 2012 at 1:00 pm

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