How many trailers manage to accurately convey a design philosophy while also being pretty damn funny? I’ve done some swift calculations on my abaci and mathomancy tells me that the correct answer is this one for Serious Sam 3: BFE. Despite pouring scorn on so many modern gaming conventions, the whole thing is so gleeful that it doesn’t seem spiteful, just completely and incurably insane.

The video says episode 1 and I’ll be very happy to see more of this helpful chap before the game’s release on October 18th. Marketing is not supposed to be this much fun.